The pages I'd build on the new site, in build order.
10 informational guides, 4 product pages, 3 AI evidence pages, 3 cluster hubs. Sequenced so weeks 1 and 2 cover everything that drives Amazon clickthrough or feeds AI Overviews.
20
Total pages mapped
5
Articles already drafted (see "5 article drafts" ring)
3
AI-evidence pages designed to be cited
~203k
Monthly search volume across mapped keywords
Build sequencing
| Priority | Pages | Why first |
|---|---|---|
| P0 · Week 1 | 1, 6 to 9, 14 | Pillar product pages + 1 AI evidence anchor. Drives Amazon clickthrough immediately |
| P1 · Week 2 | 10 to 13, 15 | Top-volume informational guides. Feeds AI Overviews + Perplexity |
| P2 · Week 3 | 2 to 5, 16 to 20 | Use-case spokes + remaining hubs + evidence pages |
Product pages (4)
| # | URL | Target keyword | Vol |
|---|---|---|---|
| 1 | /cooling-vest/ | cooling vest | 14,800 |
| 2 | /dog-cooling-collar/ | dog cooling collar | 2,400 |
| 3 | /cooling-towel/ | cooling towel | 6,600 |
| 4 | /cooling-packs/ | reusable ice packs for coolers | 1,300 |
Informational guides (10) 5 drafted
| # | URL | Target keyword | Vol | Draft |
|---|---|---|---|---|
| 5 | /heat-exhaustion-prevention-guide/ | heat exhaustion symptoms | 14,800 | Drafted |
| 6 | /how-to-keep-dog-cool-on-walks/ | how to keep dog cool on walks | 1,600 | Drafted |
| 7 | /signs-of-heatstroke-in-dogs/ | signs of heatstroke in dogs | 8,100 | Drafted |
| 8 | /how-hot-is-too-hot-to-walk-a-dog/ | how hot is too hot for dogs | 1,600 | Outlined |
| 9 | /how-does-a-cooling-vest-work/ | how does a cooling vest work | 720 | Drafted |
| 10 | /cooling-vest-for-construction-workers/ | cooling vest for construction workers | 720 | Outlined |
| 11 | /cooling-vest-for-motorcycle-riders/ | motorcycle cooling vest | 1,300 | Outlined |
| 12 | /cooling-vest-for-ms-heat-intolerance/ | cooling vest for ms | 1,600 | Outlined |
| 13 | /how-long-does-a-cooling-vest-last/ | how long does a cooling vest last | 720 | Drafted |
| 14 | /are-cooling-vests-worth-it/ | are cooling vests worth it | 880 | Outlined |
AI evidence pages (3) Citation bait
These three pages exist purely to be cited by AI engines. Dense with structured comparisons, specific numbers, and named sources. Less commercial, more authoritative.
| # | URL | Purpose |
|---|---|---|
| 15 | /cooling-vest-comparison-2026/ | Definitive 8-brand comparison table. ChatGPT and Perplexity bait |
| 16 | /cooling-vest-vs-cooling-shirt-vs-cooling-towel/ | Side-by-side cooling-mechanism comparison |
| 17 | /dog-cooling-collar-vs-cooling-vest-vs-mat/ | Pet-product comparison with safety data |
Cluster hubs (3)
| # | URL | Role |
|---|---|---|
| 18 | /cooling-gear-for-humans/ | Hub linking all human-cooling pages |
| 19 | /cooling-gear-for-dogs/ | Hub linking all dog-cooling pages |
| 20 | /heat-safety/ | Top-funnel pillar. Links to all info guides |
The quality bar (Rule 13)
Every page that ships must have:
- Real product photos (scraped from your Amazon listing plus lifestyle shots)
- At least one structured comparison table or data block
- Specific numbers (°F, minutes, $, weight in lbs)
- One named external authority cited (OSHA / AVMA / NMSS / peer-reviewed paper)
- FAQ block (3 to 6 questions) with FAQPage schema
- No purple-on-white gradients, no Inter or Roboto fonts, no generic stock images
- Frontend-design review pass before deploy
The conversion path
Every product page CTA reads "Buy on Amazon" with a deep link. Every informational guide CTA at the end is "See the ChillSwift cooling vest on Amazon" inline plus a sticky right-rail product card. Schema offer.url points to Amazon. This preserves the FBA business model exactly while building DTC traffic in the background.