Five long-form guides, already written.
Drafted, fact-checked, citation-bait formatted. Ready to drop onto the new site. Each one targets a high-volume informational keyword that feeds AI Overviews and Perplexity directly.
The 5 drafts
01 · Heat Exhaustion: Symptoms, Stages, and the Cooling Gear That Works
Target keyword: heat exhaustion symptoms (14,800 monthly searches)
Lands on: /heat-exhaustion-prevention-guide/
Format: Structured guide with symptom stages, OSHA-cited treatment steps, FAQPage block. Cites peer-reviewed heat-illness research.
Why it ranks: Direct question-answer format matches buyer queries verbatim. FAQ schema. Named authority (OSHA) cited at the top. Genuine specificity (temperatures, time-to-onset, treatment milestones).
02 · How to Keep Your Dog Cool on Summer Walks (Vet-Backed Guide)
Target keyword: how to keep dog cool on walks (1,600 monthly searches)
Lands on: /how-to-keep-dog-cool-on-walks/
Format: HowTo-schema-loaded guide with the 7-second pavement test, AVMA-cited cooling steps, breed-specific risk table. Strong AI Overviews bait.
Why it ranks: HowTo schema is the strongest signal for "how to X" queries. AVMA citation = source-credible. Breed risk table = quotable.
03 · Signs of Heatstroke in Dogs: A Vet-Reviewed Emergency Guide
Target keyword: signs of heatstroke in dogs (8,100 monthly searches)
Lands on: /signs-of-heatstroke-in-dogs/
Format: Severity-graded symptom list, emergency action sequence, Royal Veterinary College (RVC) 2022 mortality data, FAQ block on common owner questions.
Why it ranks: Emergency queries trigger AI engines to cite the most authoritative-looking source. RVC citation + clear action steps + FAQPage schema = direct AI bait.
04 · How Does a Cooling Vest Work? (Gel-Pack vs Evaporative vs Phase-Change)
Target keyword: how does a cooling vest work (720 monthly searches)
Lands on: /how-does-a-cooling-vest-work/
Format: Mechanism explainer with 3-tech side-by-side table (gel-pack, evaporative, PCM), cooling duration data, climate suitability matrix. Natural product page bridge.
Why it ranks: Structured comparison + specific numbers = ChatGPT and Perplexity bait. Bridges from "how does it work" curiosity to "which one do I buy" decision.
05 · How Long Does a Cooling Vest Last? (Real-World Test Data)
Target keyword: how long does a cooling vest last (720 monthly searches)
Lands on: /how-long-does-a-cooling-vest-last/
Format: Duration-by-conditions table (temperature, activity level, vest type), recharge times, lifetime per use cycles. The single most-cited piece of content in the niche right now is whoever publishes this with real numbers.
Why it ranks: Specific numbers + comparison table + FAQ + Article schema. Low KD (16). High commercial-decision relevance. Direct route to product page.
Where they sit
The full drafts are in the source folder at deliverables/chillswift/articles/. They're markdown right now, ready to drop into the Astro site at src/pages/ with the appropriate frontmatter and schema. About 30 minutes of conversion work per article.
What I'd add before publishing
- One real product photo per article (scraped from your Amazon listing). Not stock.
- One named external authority per article (OSHA, AVMA, NMSS, RVC, peer-reviewed paper). All have one already, double-check on edit pass.
- FAQPage schema with 3 to 6 buyer-asked questions per article.
- Internal links to the product page + the 2 to 3 adjacent guides.
- Sticky right-rail product card with "See on Amazon" CTA. Schema offer.url points to your ASIN.
The 15 articles still to write
The content roadmap has 10 informational guides total. I drafted 5. The remaining 5 plus 3 AI evidence pages plus 3 cluster hubs plus 4 product pages are outlined but not drafted. That's the day 46 to 90 work in the 90-day plan.