Short-form video scripts across your 4 products.
Five hook variants per product (problem-aware, comparison, demo, authority, anti-thirst-trap), plus five production-ready storyboards. Not rendered yet. Rendering's gated on a few asset choices and a small budget call.
The 5 production-ready storyboards
01 · Vest · OSHA Authority
Cooling vest hero. Authority hook pegged to OSHA heat-illness prevention guidance. For the construction-worker buyer.
02 · Dog Collar · RVC Emotional
Dog cooling collar hero. Emotional hook on the 2022 Royal Veterinary College mortality stat. For the dog-owner buyer.
03 · Towel · Snap Demo
Cooling towel hero. Pure product demo. Snap activation, in-hand cool, neck application. Fastest-to-render of the five.
04 · Pack · PCM Curiosity
Reusable cooling pack hero. Curiosity hook on phase-change material science. For the spec-driven buyer.
05 · Mashup · Summer Survival
4-product mashup. Single 30-second reel covering vest + collar + towel + pack as a "summer survival kit". For your top-of-funnel awareness layer.
20 hook scripts by product
Cooling vest (5 hooks)
| # | Hook angle | Type |
|---|---|---|
| 01 | Heat exhaustion pattern interrupt | Problem-aware |
| 02 | Ice packs vs vest | Comparison |
| 03 | 60-second recharge demo | Demo |
| 04 | OSHA authority | Authority |
| 05 | Anti-polished UGC | Anti-thirst-trap |
Dog cooling collar (5 hooks)
| # | Hook angle | Type |
|---|---|---|
| 01 | RVC 2022 mortality | Pet-emotional |
| 02 | 3 warning signs | Problem-aware |
| 03 | Evaporative cooling explained | Curiosity |
| 04 | Heatwave advisory | Urgency |
| 05 | Wet bandana comparison | Comparison |
Cooling towel (5 hooks)
| # | Hook angle | Type |
|---|---|---|
| 01 | Athlete cramping | Problem-aware |
| 02 | Snap activation | Demo |
| 03 | Honest take | Anti-thirst-trap |
| 04 | Worker loadout | Social-proof |
| 05 | Frozen washcloth comparison | Comparison |
Cooling packs (5 hooks)
| # | Hook angle | Type |
|---|---|---|
| 01 | PCM science | Curiosity |
| 02 | Frozen peas test | Comparison |
| 03 | 8-hour timelapse | Demo |
| 04 | 5 unexpected uses | Use-case stack |
| 05 | Summer lunch prep | Urgency |
Production stack (proposed)
Hybrid: Higgsfield for cinematic lifestyle shots + Seedance for product demos. Higgsfield is stronger on emotional and outdoor footage. Seedance is sharper on tight product close-ups and snap activations. Both are pay-as-you-go. Full cost ceiling for 5 reels lands around $40 to $80 depending on regenerations.
Full research notes and decision rationale sit in the source folder. Render is gated on a green-light from you and 4 to 6 product-shot inputs.