Did ezcooldown attack you? Probably not.
You suspected ezcooldown.com was the source of the spam backlinks and the fake Amazon review. I dug into both, hard. The data points to a different story. Here's what came out.
Verdict
Unlikely (low-medium confidence) that ezcooldown.com directly attacked ChillSwift via the 6 documented spam networks.
The evidence supports a different theory: common scraper exposure on aged-domain PBN networks. Not a targeted negative SEO campaign sourced by ezcooldown.
- LIKELY targeted negative SEO by ezcooldown: NO
- POSSIBLE coincidental same-network spam hitting both: YES (strongest fit)
- LIKELY ezcooldown is also a victim of the same networks: YES
- LIKELY the fake Amazon review is unrelated to the backlinks: YES (separate attack class)
What this means in plain English
You and ezcooldown both got scraped by the same generic Fiverr-grade aged-domain PBN networks. These networks auto-generate low-quality directory links pointing at thousands of random domains. They're free farm fodder, not a targeted weapon. The reason both sites are in the same network's footprint is that you both rank for cooling-product keywords. The PBNs scrape SERPs.
The Amazon "buy theirs instead" review is a completely separate kind of attack, usually from a competitor's employee or a paid review service. Worth filing a TOS report on regardless of who planted it.
Why ezcooldown is not a plausible attacker
| Signal | Value | What it means |
|---|---|---|
| Founded | 2013, Netherlands | 13-year-old established B2B brand, not a hit-and-run reseller |
| HQ | Plakstraat 3, 6645KL Winssen, NL | Real physical address, registered EU business |
| Product lane | €72 to €212 PCM mascot / industrial / motorsport vests | NOT your $40 to $50 USD Amazon FBA consumer lane |
| Sales channel | Direct ship via FedEx Express, EUR pricing | NOT primarily an Amazon FBA seller |
| Customer overlap | Near zero (costume performers, racing teams, EU industrial) | You compete in different markets |
They have no commercial motive to spam-attack you. You aren't competing for the same buyer.
The timeline kills the targeted-attack hypothesis
| Date | Event |
|---|---|
| 2025-02 | First Network A overlap link hits ezcooldown (sergechel.info) |
| 2025-05 / 06 | australianwebdirectory.shop + quero.party hit ezcooldown |
| 2025-08 | australianwebdirectory.pro hits ezcooldown |
| 2025-12 | YOUR spam wave begins |
| 2025-12 | globalecommerce.org hits ezcooldown |
| 2026-01 to 2026-05 | More overlap network links hit ezcooldown |
Ezcooldown has been receiving links from these same networks since 10 months before your wave started. If ezcooldown was the buyer, you'd expect their domain to NOT show up as a recipient (you don't link spam back to yourself). The fact that they are also a recipient is the strongest indicator that they aren't the buyer.
Spam network breakdown (overlap analysis)
| Network | Type | Overlap with ezcooldown |
|---|---|---|
| A | Aged-domains seller PBN | 8 of 12 overlaps |
| B | JobsApp scraper PBN | 0 |
| C | SeoBoost / SeoFlox agency PBN | 0 |
| D | SEO research scraper sites | 0 |
| E | CBS LA scraper clones | 0 |
| F | Stat aggregators / URL shorteners | 4 of 12 overlaps |
12 of your 92 disavow domains (13%) also point to ezcooldown. If ezcooldown was buying spam to bury you, you'd expect a higher overlap and clustered timestamps. You see neither.
The fake Amazon review is a separate problem
Amazon review manipulation has a different attacker profile: typically a competitor's marketing intern, a paid review service hitting multiple listings, or a disgruntled customer name-dropping a competitor. None of this requires the actors behind the backlink spam.
What you should do anyway:
- File Amazon TOS report under "review manipulation" with a screenshot. Brand Registry 2.0 elevates priority.
- Use Amazon's "Report Abuse" tool from the listing page.
- Cite Amazon Community Guidelines §3 (reviews naming competitor products to redirect traffic = manipulation).
- The reviewer's profile is the key data. If they have 3 other reviews on cooling products all praising the same alternative, that's a smoking gun for Amazon.
Outstanding ask: screenshot of the review + screenshot of the reviewer's profile so we can pattern-check.
When to revisit the verdict
If ANY of these surface, we re-open the file:
- The fake reviewer profile traces to a Netherlands account or one tied to ezcooldown employees
- A spam link surfaces with anchor text like "buy ezcooldown" or "ezcooldown better than chillswift". None found yet.
- Ezcooldown's outbound link profile shows links TO chillswift.com from comparison pages
- A new wave hits both sites simultaneously with the same anchor texts