11 JSON-LD blocks ready to drop in.
Every type of structured data your site needs to be eligible for AI Overview citations, rich results, and proper Knowledge Graph entity links. Pre-filled with ChillSwift data where applicable.
The 11 schema blocks
| # | Type | Where it lives | What it unlocks |
|---|---|---|---|
| 1 | Organization | Site-wide (homepage + footer) | Knowledge Graph entity record. AI engines can identify the brand. |
| 2 | Product (cooling vest) | /cooling-vest/ | Product card in Google Shopping + AI cited as a buyable item |
| 3 | Product (dog cooling collar) | /dog-cooling-collar/ | Same |
| 4 | Product (cooling towel) | /cooling-towel/ | Same |
| 5 | Product (cooling packs) | /cooling-packs/ | Same |
| 6 | AggregateRating template | Each product page | Star ratings in SERPs. Pulled from Amazon review aggregate |
| 7 | Review template | Each product page | Review snippets in SERPs |
| 8 | FAQPage template | Every guide + product page | FAQ rich result + AI direct-answer citation |
| 9 | Article template | Every informational guide | Article rich result, signals authoritative content |
| 10 | HowTo (keep dog cool) | /how-to-keep-dog-cool-on-walks/ | How-to rich result + voice search |
| 11 | BreadcrumbList template | Every sub-page | Site structure signal + breadcrumb in SERPs |
Files in the source folder
deliverables/chillswift/schema/
organization.json
product-cooling-vest.json
product-dog-cooling-collar.json
product-cooling-towel.json
product-cooling-packs.json
aggregaterating-template.json
review-template.json
faqpage-template.json
article-template.json
howto-keep-dog-cool.json
breadcrumb-template.json
Sample: Organization schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ChillSwift",
"url": "https://chillswift.com",
"logo": "https://chillswift.com/chillswift-logo.png",
"description": "Premium cooling products for people, pets, and outdoor use.",
"brand": "ChillSwift",
"sameAs": [
"https://www.amazon.com/s?ie=UTF8&me=A3CORR7CJMXU4V"
]
}
Sample: Product schema (cooling vest)
{
"@context": "https://schema.org",
"@type": "Product",
"name": "ChillSwift Gel-Pack Cooling Vest",
"image": "https://chillswift.com/images/cooling-vest.jpg",
"description": "Gel-pack cooling vest for outdoor work, sports, and hot-weather activity. Reusable ice packs included.",
"brand": {
"@type": "Brand",
"name": "ChillSwift"
},
"offers": {
"@type": "Offer",
"url": "https://www.amazon.com/dp/B07BNCJ1SJ",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
Validation
Every block validates clean on validator.schema.org and Google's Rich Results Test. Both are quick checks worth running every time a page changes.
What 30 minutes of work gets you
Adding just Organization + Product schema to the current single-page site (without the full rebuild) moves the schema score from 0 of 15 to 6 to 8 of 15. AI engines start seeing ChillSwift as an entity. Knowledge Graph candidacy opens up. This is the lowest-effort, highest-impact AI-visibility fix available right now.